A positive lambda: ‘+[]{}’ – What sorcery is this? [duplicate]

In Stack Overflow question Redefining lambdas not allowed in C++11, why?, a small program was given that does not compile:

int main() {
    auto test = []{};
    test = []{};
}

The question was answered and all seemed fine. Then came Johannes Schaub and made an interesting observation:

If you put a + before the first lambda, it magically starts to work.

So I’m curious: Why does the following work?

int main() {
    auto test = +[]{}; // Note the unary operator + before the lambda
    test = []{};
}

It compiles fine with both GCC 4.7+ and Clang 3.2+. Is the code standard conforming?