Menu Error in Admin Console with Custom Plugin: You do not have sufficient permissions to access this page

(Moderator’s note: Original title was “Getting error: You do not have sufficient permissions to access this page. Trying to build custom plugin”)

I’m trying to write my own custom WordPress plugin, but as soon as I click on the menu I get the following error:

You do not have sufficient permissions to access this page.

My plugin is located under:

/wp-content/plugins/wp-e-commerce-group-pricing/wp-e-commerce-group-pricing.php

The code is below, I’m new to WordPress, so maybe I’m doing something wrong:

if ( is_admin() ) {
  // Hooks and admin menu setup
  add_action('admin_menu', 'add_options_gp');

  function add_options_gp() {
    add_submenu_page('wpsc-sales-logs','WPEC - Group Pricing','Group Pricing',7,
                     'wp-e-commerce-group-pricing', 'price_options');
  }

  function price_options(){
    // Page content goes here...
  }
}

I think the issue may be in your call to add_submenu_page():

add_submenu_page('wpsc-sales-logs',...

The first parameter needs to be a reference to your Menu Page’s “slug”, i.e. if you use 'edit.php' instead you’ll see that you get a menu option under the “Posts” menu page:

add_submenu_page('edit.php','WPEC - Group Pricing','Group Pricing', 7,
                 'wp-e-commerce-group-pricing', 'price_options');

Here’s what it looks like:

_{(source: mikeschinkel.com)}

So you need to find out what URL fragment (the part past http://yoursite.com/wp-admin/) that your menu page uses.

UPDATE

For future readers, Roland’s issue was a hook priority issue. Changing priority from 10 to 11 fixed it in his case:

add_action('admin_menu', 'add_options_gp',11);

P.S. You really don’t need the if statement testing for is_admin() since you are using the 'admin_menu' hook; it only fires in the admin.