How to set up default values for a plugin?

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What is the best way to go about setting up default values for a plugin? Should I just insert those values into the wp_options table?

AND…if that’s the best way to go about it, I have another question. My options are listed as a group which currently looks like:

a:4:{s:26:”nc_location_drop_down_zoom”;s:2:”14″;s:17:”nc_location_width”;s:3:”200″;s:29:”nc_location_drop_down_maptype”;s:7:”roadmap”;s:11:”text_string”;s:0:””;}

Is this a serialized array? How do I do an insert like this into the table? (I realized this is more of an sql question…)

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Use the Settings API and save your data in a single option as an array, WordPress will serialize the data for you.

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