Offering Ads Dependent on Visitor Type?

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I wish to be able to give different ads to visitors of different “types”.

For example:

  1. People from country X will get one ad, while people from country Y will get no ads.

  2. First time visitors will get an ad. Returning visitors won’t.

The ad can be either google ads or something else. Any plugin or hack to do it?

2 Answers
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There are systems that do something similar, particularly for Example 2. What Would Seth Godin Do, for example, stores a cookie in the user’s browser that tracks the number of times they’ve visited the site. If they’re a new visitor (have visited less than 5 times), it displays a message suggesting they subscribe to the site’s RSS feed.

It would be a simple matter to build a similar system that displays a Google ad for first-time or new visitors but not for returning visitors.

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