RabbitMQ / AMQP: single queue, multiple consumers for same message?

I am just starting to use RabbitMQ and AMQP in general.

• I have a queue of messages
• I have multiple consumers, which I would like to do different things with the same message.

Most of the RabbitMQ documentation seems to be focused on round-robin, ie where a single message is consumed by a single consumer, with the load being spread between each consumer. This is indeed the behavior I witness.

An example: the producer has a single queue, and send messages every 2 sec:

var amqp = require('amqp');
var connection = amqp.createConnection({ host: "localhost", port: 5672 });
var count = 1;

connection.on('ready', function () {
  var sendMessage = function(connection, queue_name, payload) {
    var encoded_payload = JSON.stringify(payload);  
    connection.publish(queue_name, encoded_payload);
  }

  setInterval( function() {    
    var test_message="TEST "+count
    sendMessage(connection, "my_queue_name", test_message)  
    count += 1;
  }, 2000) 


})

And here’s a consumer:

var amqp = require('amqp');
var connection = amqp.createConnection({ host: "localhost", port: 5672 });
connection.on('ready', function () {
  connection.queue("my_queue_name", function(queue){
    queue.bind('#'); 
    queue.subscribe(function (message) {
      var encoded_payload = unescape(message.data)
      var payload = JSON.parse(encoded_payload)
      console.log('Recieved a message:')
      console.log(payload)
    })
  })
})

If I start the consumer twice, I can see that each consumer is consuming alternate messages in round-robin behavior. Eg, I’ll see messages 1, 3, 5 in one terminal, 2, 4, 6 in the other.

My question is:

• Can I have each consumer receive the same messages? Ie, both consumers get message 1, 2, 3, 4, 5, 6? What is this called in AMQP/RabbitMQ speak? How is it normally configured?

• Is this commonly done? Should I just have the exchange route the message into two separate queues, with a single consumer, instead?