SELECT DISTINCT on one column

Using SQL Server, I have…

ID  SKU     PRODUCT
=======================
1   FOO-23  Orange
2   BAR-23  Orange
3   FOO-24  Apple
4   FOO-25  Orange

I want

1   FOO-23  Orange
3   FOO-24  Apple

This query isn’t getting me there. How can I SELECT DISTINCT on just one column?

SELECT 
[ID],[SKU],[PRODUCT]
FROM [TestData] 
WHERE ([PRODUCT] = 
(SELECT DISTINCT [PRODUCT] FROM [TestData] WHERE ([SKU] LIKE 'FOO-%')) 
ORDER BY [ID]