If you looking for different processes rather than methods, there are
- User Centered Design / Goal Directed Design
- Usability Engineering
- Design Thinking
- LeanUX / LeanStartup
- Data (or Metrics) Driven Design
- Open Innovation / Participatory Design
- Lead User Design / Design-driven Innovation
Four of them did I examine for innovation capabilites in a past thread (UCD and innovation):
So, one could say UCD is more an engineer attitude – problem found,
problem solved. And in an engineers’ attitude, all decision are
traceable back to a requirement.
And Design Thinking is a designers’ attitude – problem seen, play
around, solution found. The ideation phase isn’t really traceable, so
the solution is a bit arbitrary.
LeanUx is out of a startup-mind – solution proposed, solution tested,
solution refined. The emphasis lies on a fast product launch and
Finally, Data Driven Design comes from a marketing perspective – set
up business goal, test refinements, take best measured. It is not
aiming for innovation, but optimization.
You may Also Like: