Is it really neccessary to put WP_HOME, WP_SITEURL in wp-config.php or set these settings via admin panel every time when moving a WordPress instance to another url (for example: moving from dev environment to production)? Is there any better strategy?

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Those parameters and admin settings change the URLs in the database. The only other way to do that is run SQL queries on the DB in phpmyadmin to change them:

UPDATE wp_options SET option_value = replace(option_value, 'http://olddomain.com', 'http://newdomain.com') WHERE option_name="home" OR option_name="siteurl";

UPDATE wp_posts SET guid = replace(guid, 'http://olddomain.com','http://newdomain.com');

UPDATE wp_posts SET post_content = replace(post_content, 'http://olddomain.com', 'http://newdomain.com');

UPDATE wp_postmeta SET meta_value = replace(meta_value, 'http://olddomain.com', 'http://newdomain.com');

Update 1/16/2015: it’s much better to use a script that deals with serialized data, such as interconnectit.com WordPress Serialized PHP Search Replace Tool

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