There are many ways suggested on the internet to install google analytics code on wordpress blog and I would like to clear my doubts.
When I copy the analytics code to the footer.php
- Will this be available for all pages & post?
- after theme update, will the custom analytics code still remain
What is the advantage of using google tag manager?
Which is the best way and why?
Since your question is about installing the google analytics code in WordPress, I will highly recommend you to install the UA-XXXXXX-X tracking code before the closing head tag “</head>
“. Just edit the theme header.php file.
You don’t need to create a child theme unless you are using someone else’s theme that could potentialy be updated or ask you for an update from which your tracking code will be deleted.