Installing google analytics code on wordpress blog

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There are many ways suggested on the internet to install google analytics code on wordpress blog and I would like to clear my doubts.

When I copy the analytics code to the footer.php

  • Will this be available for all pages & post?
  • after theme update, will the custom analytics code still remain

What is the advantage of using google tag manager?
Which is the best way and why?

3 Answers
3

Since your question is about installing the google analytics code in WordPress, I will highly recommend you to install the UA-XXXXXX-X tracking code before the closing head tag “</head>“. Just edit the theme header.php file.

You don’t need to create a child theme unless you are using someone else’s theme that could potentialy be updated or ask you for an update from which your tracking code will be deleted.

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