iTunes Connect: How to choose a good SKU?

I’m reading the iTunes Connect Developer Guide as I’m trying to add a new application to iTunes Connect.

I’m a bit confused about the SKU number which I should provide. On page 81 in the above developer guide they provide an example of their data for their application Orange Ball.

They have chosen Orange_Ball_01 for the SKU Number. What is the 01 indicating – that it is version 1? Why use underscore? Why not just type “OrangeBall”, if that SKU is not used?


Update notes:

  • on January 23rd 2012, Apple changed the above example to application “Ball Maze” and SKU “com.apple.com.maze”.
  • a few years later, Apple changed the whole documentation, but you may refer to https://help.apple.com/app-store-connect/#/dev97865727c for a similar example with application “Adventure App” and SKU “Adventure123”.

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